New York City. June 4, 2020. If you are finding yourself at a loss for words this week, Alexa Sidaris’ funky noun-rich jewelry may be able to quietly articulate the right message for you.
The Malibu, Calif.–based Sidaris, a longtime jewelry designer and onetime retailer in New York City, unveiled her Radiant collection—the name a nod to the beaming, sunburst-like font she adopted and refined from 1968 Mexico City Olympics signage—as an homage to her dad. He directed television sports coverage for more than 30 years, including the 1968 Olympic games and other events like surfing and racing, and had a way with language that was as colorful as the range of gemstones Sidaris has sold.
“My dad had the language of Tony Montana in Scarface,” she recollects, adding that her father died 13 years ago. Still, she describes him as “vivacious, generous, and a warm man who wanted to elevate everyone around him.”
So Sidaris channeled some of her dad’s memory in the Radiant word choices. Love was first, followed by other familiar terms (think Mom and XO). But it was when she added Motherfucker that the collection really clicked. “It was meant for him,” she laughs. “I was infusing more of him and his personality into the words.”
While original creations were engraved, the aesthetic evolved to feature the raised lettering evident today. Inspired by the 1968 Olympics artwork, she made her lines more condensed and rendered them herself in CAD for ease of scale manipulation. “I made the lettering bolder and less busy, but I can easily do more delicate versions. There are lots of options, and I want to start adding gems. It’s customizable; whatever is in your head, we can make it.”
And given the high emotions and strong words being expressed now nationwide, Radiant could silently deliver any number of powerful statements. “‘Unity’ is a big word on people’s minds, as well as ‘Speak up,’” says Sidaris, who is giving thoughtful consideration to future text. “Emotions are high and I’m trying to think of how to best express what is happening. I want to be respectful.”
In the meantime, best sellers are the Love necklace and the Motherfucker ring. Expect initial earrings and gold cuffs to appear in the nearish future. Goddess, Magic, and Unicorn are also options, with the last word a happy reflection of where she resides. “There are lots of kids here in Malibu, so it’s a really lighthearted community.”
Editor’s Note: To strengthen communities nationwide, go to donorschoose.org and donate to worthy public school projects.
Love necklace in 14k yellow gold with a 0.025 ct. diamond, $835; available online at Alexa Sidaris
Motherfucker band in 14k yellow gold with a 0.025 ct. diamond, $955; available online at Alexa Sidaris
This content is copyright protected and may not be reproduced.