Inspirations

Get the $*@!# Out! Here’s Why Coomi Curses in Her New Uncensored Jewelry Collection

New York City. Nov. 28, 2018. Coomi Bhasin of Coomi never took offense when her über macho contractor colleagues—she was an executive in construction a lifetime ago—spray painted “The Bitch Resides Here” on the side of her projects. Instead, she reveled in the vulgar name, bringing it out of retirement years later as a gold-and-diamond-encrusted badge of honor to wear in her fine jewelry. Enter the new Uncensored Collection in 20k gold.

“I used to love it,” she recollects with a laugh. “I was in a man’s world with some of the toughest people imaginable, and I was always very proud.”

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After years of honing her antique-inspired golden signature style, complete with a paisley-motif tag and a diamond inset that touches the skin, she decided to loosen up her masterfully high-end aesthetic with a collection that revealed a cheekier side.

Pendant necklaces from Coomi's new Uncensored jewelry collection let everyone know what's on her mind

Pendant necklaces from Coomi’s new Uncensored jewelry collection let everyone know what’s on her mind

 

“I’m expressing what every woman feels—that they are tired of being expected to be the perfect wife, the perfect mother, and they can’t say this or that,” she explains. “My son said, ‘Mom, you can’t do this,’ but I’ve always restrained myself.”

So, to appease her son, who doubles as a coworker, she tempered the irreverence of Uncensored by putting the Sagrada aesthetic (think lovely enamel) on the backsides.

Some of the nine styles to date (they only arrived yesterday) include a band that spells out “Warrior,” a skull pendant emblazoned with FOH on the forehead, the phrase “Sorry Not Sorry,” and a question mark with the word “Whatever” sinuously situated in the outline of the punctuation. Still, not every piece contains shocking language; modest types will prefer the bracelet with oval shapes imprinted with the words “Love,” “Truth,” “Wisdom,” “Faith,” and “Joy.” By mid-December, Bhasin will have more, as well as a lower price point in sterling silver. Still, we’ll all have to wait until spring to purchase, since Uncensored is not yet in stores. Tentatively, the gold line will range in retail price from $1,000 to $10,000.

Bitch pendant necklace in 18k gold with diamonds and rubies, price not yet available, email Michelle@coomi.com for info

Bitch pendant necklace in 18k gold with diamonds and rubies; email Michelle@coomi.com for info

Backside of Bitch pendant necklace in 18k gold with diamonds and rubies has the enamel aesthetic from Coomi's Sagrada Collection

Backside of Bitch pendant necklace in 18k gold with diamonds and rubies has the enamel aesthetic from Coomi’s Sagrada Collection

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Jennifer Heebner Connecting Jewelers and Collectors

To advertise, contact Nicole@thejewelrybook.com.

Bracelet in 18k yellow gold with diamonds features the words Love, Truth, Wisdom, Faith, and Joy; pricing not yet available, email Michelle@coomi.com for more info

Bracelet in 18k yellow gold with diamonds features the words Love, Truth, Wisdom, Faith, and Joy; email Michelle@coomi.com for more info

 

“It’s the most fun collection I’ve ever done,” says the designer.

Not surprisingly, her favorite is the Bitch pendant, where the word is spelled out on a hand giving viewers the middle finger. “I identify with that one the most,” she says coolly.

 

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