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London Jewelers x WJA Emerging Jewelry Designers Reception & Sale

Choker in 18k rose gold with diamonds from Gigi Ferranti Jewelry

NEW YORK. On Wednesday night, I attended a cocktail party and meet-and-greet with a trio of under-the-radar jewelry designers at the London Jewelers store in the Oculus downtown. The event was organized by the retailer and the New York Metro chapter of the Women’s Jewelry Association, a national nonprofit on whose board I sit (I become the chapter president in January 2018). My purpose there was two-fold: to support my WJA sisters (all three of the designers are WJA members) and to cast a spotlight on the store, which is trying different events to help drive traffic and awareness to artisans who can’t afford to advertise in mainstream (and expensive) publications. While last night’s affair was for press, everyone can meet the designers in store this Friday and Saturday, Dec. 1-2.

London Jewelers x WJA Emerging Designer sale

Longtime designer Fern Freeman, a master of bold, sexy 18k gold styles with oversize disc elements and loads of tassels, was among the three featured talents. I adore Fern, having known her for years and having featured her work in many of the photo shoots I worked during my tenure as a staff market editor for one of the trade magazines. When you need editorial (read: statement-making) pieces, Fern is your go-to source! Not surprisingly, she had a number of pieces like these in the cases last night, plus a brand-new pair of massive tribalesque doorknockers dangling from her petite ear lobes.

Fern explained to me that she took part in the event because of the well-respected name of London Jewelers in the New York metropolitan area (London also has six locations throughout New York state, five of which are on Long Island). Plus, the timing is great—it’s officially the holiday season! And the Lower Manhattan location is rich in tourists and Wall Street executives alike.

So, what’s in Fern’s cases? Plenty of flexible rings in gold with gemstones (Fern calls them tennis styles), turquoise ear climbers, wave-motif earrings, a bracelet, and a two-finger ring (a big wave choker has already sold!), and some newer tribal-inspired pieces like the aforementioned earrings. However, she is most excited about her fringe-laced earring backs, a new look for her. “I’m selling a lot of those,” she says. “They go with everything and can update basic diamond studs, or you can just wear one because the whole mix-and-match thing is still happening.”

The Wave cuff in 18k yellow gold with diamond accents from Fern Freeman

The Wave cuff in 18k yellow gold with diamond accents from Fern Freeman

The other two artists, Gina Ferranti of Gigi Ferranti and Lindsey Scoggins (who worked behind the scenes at one of big chain-store jewelers for many years), had plenty of covetable numbers as well. Gina proudly showed us a new pair of mismatched earrings with pinkish-purple spinel that she has just finished, and Lindsey—whom I just met last night—impressed me with her Roman numeral-inspired Time collection of stackable wedding bands. For sure, those who visit the store this weekend will have plenty to try on, and, fortunately, the designers will still be on hand to meet.

Choker in 18k rose gold with diamonds from Gigi Ferranti Jewelry

Choker in 18k rose gold with diamonds from Gigi Ferranti Jewelry

London’s senior vice president of business development, Scott Saunders (whom I’ve known since his days working at Pluczenik) explained to me that he and the rest of the London team were thrilled to be able to offer lesser-known designers such a great platform for exposure. “We hope this will become a pilot for other stores around the country to model,” he said.

Stackable anniversary bands in 18k yellow gold with diamond-dusted Roman numerals to mark the year by Lindsey Scoggins

Stackable anniversary bands in 18k yellow gold with diamond-dusted Roman numerals to mark the year by Lindsey Scoggins

Saunders said they will choose three artists a year for this opportunity, and if the collections are well received by shoppers, the lines will be considered for permanent positions throughout their other locations.

In Manhattan this weekend? Do drop by the London Jewelers shop in the Oculus downtown to meet Fern, Gina, and Lindsey, and to try on some of the badass jewels—they are bringing extra just for this Friday and Saturday—they have on hand.

 

Jennifer Heebner LLC

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  • So proud of the #intheknow event that our board presented to membership last week at in the city!
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@benjaminsmithee was our brilliant emcee, from whom we learned about gamification. Attorneys Mary Kate Brennan of Epstein Drangel LLP and Sara Yood of the JVC taught us about trademarks and copyrights, followed by an insightful conversation about knockoffs. Laura Urquizu educated us on the groundbreaking new firm @red_points_solutions, a firm that protects brand assets. And Jennifer Shaheen the @techtherapist offered us a deep dive into data mining!
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We are so grateful for our speakers sharing their time and talent with us. And I’m so proud of our board for pulling together such a powerful event at such a great venue!
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Mark your calendars next for Jewelry Night Out on Thursday, Sept. 13, when guest speaker Julie Zerbo @thefashionlaw will join us to carry on a smart conversation about the intersection of law and fashion. Plus, become a member or renew your membership and gain admission to a super upbeat members-only event taking place in the city on Sept. 25: Arnaud Collery, @standupforpassion otherwise know as Mister Happiness! He will address a limited number of our members in an intimate Midtown setting—but you must be a member to attend!
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#wjanymetroitk #wja #wjanymetro #wjanewyorkmetro #brandprotection #data #intellectualproperty #ethics #jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry  #whatsyourstory #jewelrystory #jewelrynightout #jewelrynightout2018 #jno #happiness #misterhappiness #thefashionlaw
  • First speaker today at the @wjanewyorkmetro #intheknow event: Jennifer Shaheen or @techtherapist!
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#wjanymetroitk #wja #wjanymetro #wjanewyorkmetro #brandprotection #data #datapoweredgrow #intellectualproperty #ethics #jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry  #whatsyourstory #jewelrystory #intheknow #dataminer #datamining
  • KNOCKOFFS.
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I know I have your attention.
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Wednesday, July 18 from 1 pm to 5 pm is the @wjanewyorkmetro In The Know event called The Evolution of Jewelry in the Digital Space.
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I am SO GEEKING out because of the expertise we have coming to talk tomorrow!!
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First, @techtherapist Jennifer Shaheen will speak about “Understanding Analytics and Data and How to Use Them to Grow Your Brand Online.”
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Then the JVC’s Sara Yood and Mary Kate Brennan, associate, Epstein Drangel, LLP, will speak about “Making Sense of Trademarks and Copyrights and How Emerging Brands Can Protect Their Intellectual Property.” The SLIDE YOU SEE IS FROM THEIR TALK ABOUT ALLEGED COPYCATS!!!! It’s going to be GOOD, people!!!
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And finally, Laura Urquizu, CEO and partner of Red Points—a company founded by IP attorneys—will talk about technological solutions to Intellectual Property (IP) infringements online. You will be BLOWN AWAY by the work @red_points_solutions is doing for brands online!! Talk about protection!!
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SEATS ARE STILL AVAILABLE!!!! Go online to the WJA website or buy at the door. DON’T MISS THIS. No recording will be available, sorry!!
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#wja #wjanymetro #wjanewyorkmetro #brandprotection #copycats #knockoffs #intellectualproperty #ethics #jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry  #whatsyourstory #jewelrystory #intheknow #intellectualpropertylaw #intellectualpropertyrights
  • Thank goodness for my goofball girls! Love this crew!! Wish I could fit about 50 other people in this shot but this is a good start to a great week of #jewelryfriends #jewelrypeople. Grateful for good people in my life. (Watch that Clare sneak in on the right!!)
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#wja #wjanymetro #wjanewyorkmetro #jenniferheebner #jewelrylover #dontmissit #jewelrygram #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry #a4e #awardsforexcellence #whatsyourstory #jewelrystory #intheknow @originalevedesigns @breckenbranstrator @amandagizzi @clareullman @laurenelizabethnyc
  • Coming soon...Awards for Excellence! I’m super excited to attend the redesigned program this year, and proud of my #wja colleagues for the hard work they put in to make this annual affair a memorable one. It’s always a highlight on my summer calendar. I hope to see you there!
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#wja #wjanymetro #wjanewyorkmetro #jenniferheebner #jewelrylover #dontmissit #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry #a4e #awardsforexcellence #whatsyourstory #jewelrystory #intheknow
  • Frustrated by knockoffs and others “borrowing” your designs or blog posts? Then don’t miss the incredible lineup of speakers at next week’s @wjanewyorkmetro In The Know event! Let our guests teach you how to defend your brand against online bullies, and how to use data to make your online presence more effective!
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#wja #wjanymetro #wjanewyorkmetro #brandprotection #copycats #knockoffs #intellectualproperty #ethics #jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry  #whatsyourstory #jewelrystory #intheknow #intellectualpropertylaw #intellectualpropertyrights
  • These pretty little #pink #flowers from @annetteferdinandsendesign at @by_couture were so sweet! Can you guess the material? Kinda looks like a super-rare color of pearl but it’s not—sort of...??
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#jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #gorgeousjewels  #marketeditor  #tellmeyourstory #jewelrystories #slayoncé #journalism  #gemalicious #gemstones #gemporn #jewelryporn #thinkpink  #jewelrydesigner #pinkflowers #guessthegem #pinkshell #conchshell #conchshells #conch #pinkearrings #rarepink
  • Loved these cool #superseven #gems from #jamiejosephjewelry @jamiejoseph1 at @by_couture! I first saw Super Seven years ago in #tucson but really haven’t seen it much in fine jewelry. The gem is a #funky #quartz mix of seven different stones with the color #purple in it. My fave color!
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