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Meet Lori Friedman of Lorianne Jewelry and Her Watercolor-Inspired and Sea-Glasslike Designs

Ring in 14k rose gold with moonstone, tanzanite, and diamonds, $2,205; Loriann Jewelry

NEW YORK. Lori Friedman fondly remembers going antiquing for vintage jewelry with her mother, an experience that she says informed a career decision. The artist behind Westport, Conn.-based Loriann Jewelry secured a fine arts degree in college and worked as a graphic designer before redesigning some old ivory—the real stuff when it was legal to sell. Then she took beading and wire-wrapping instruction, in between raising three kids and turning out the occasional watercolor.

Then her jewelry work picked up, with Friedman selling beaded styles to a local fine jewelry store in 2001. When the economy went sideways in 2008, Friedman pivoted to pavé-and-gold numbers, admittedly in a basic style manufactured by many. Still, it paid the bills, well enough to pave the way for her next act—a much more thoughtful, distinct, and colorful collection of jewels.

Tickled by her own handiwork, she took her newfound freshness to a small trade show in New York City, where longtime journalist and author Beth Bernstein of Bejeweledmag.com found her. Bernstein, a seasoned market editor, saw a glimmer of an emerging collection with a strong theme. With the editor’s coaching, Friedman brought to life her most compelling designs yet. This is the most interesting move to date in Friedman’s story: she had been an established jewelry maker for 15 years before that caterpillar part of her journey cocooned and emerged as the beautiful butterfly of a collection we know her for today.

“Beth pushed me to pursue a new look,” recalls Friedman. “So, within three months I had put together a gold collection that won the Mort Abelson New Designer of the Year award at the 2017 summer Jewelers of America show. I kept on saving up from the pavé line to produce this one.”

Her signature style now is clear: watercolor-like gems set atop pastel-colored stones in 14k gold. While her rocks are faceted, some look more like beach glass than sliced stone due to their watery hues. “I love the translucency of the way the stones look—like one of my watercolors,” she explains.

Even when pieces don’t bear her gem-on-gem trademark, such as in her Provence collection of sinuous gold-and-gem numbers, they still reflect her soft color palette and a fluidity unique to her.

Pieces are made by bench jewelers in the U.S. and abroad, and retail prices start at just $650.

Jewelry Designer Lori Friedman of Loriann Jewelry

Jewelry Designer Lori Friedman of Loriann Jewelry

 

Double-drop earrings in 14k rose gold with gray moonstone, apatite, and diamonds, $1,980; Loriann Jewelry

Double-drop earrings in 14k rose gold with gray moonstone, apatite, and diamonds, $1,980; Loriann Jewelry
For purchase: Call the Westport, Conn., location of Mitchells at 203-227-5165

 

Ring in 14k rose gold with moonstone, tanzanite, and diamonds, $2,205; Loriann Jewelry

Ring in 14k rose gold with moonstone, tanzanite, and diamonds, $2,205; Loriann Jewelry
For purchase: Call the Westport, Conn., location of Mitchells at 203-227-5165

 

Necklace in 14k yellow gold with a horn-shape prasiolite, fire opal, tanzanite, and diamonds, $3,250; Loriann Jewelry

Necklace in 14k yellow gold with a horn-shape prasiolite, fire opal, tanzanite, and diamonds, $3,250; Loriann Jewelry
For purchase: Call the Westport, Conn., location of Mitchells at 203-227-5165

Jennifer Heebner LLC

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  • Gold fringe deliciousness from @siataylorjewellery at @meleetheshow. Playful, lightweight, and lovely. #iwant.
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  • So proud of the #intheknow event that our board presented to membership last week at in the city!
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@benjaminsmithee was our brilliant emcee, from whom we learned about gamification. Attorneys Mary Kate Brennan of Epstein Drangel LLP and Sara Yood of the JVC taught us about trademarks and copyrights, followed by an insightful conversation about knockoffs. Laura Urquizu educated us on the groundbreaking new firm @red_points_solutions, a firm that protects brand assets. And Jennifer Shaheen the @techtherapist offered us a deep dive into data mining!
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We are so grateful for our speakers sharing their time and talent with us. And I’m so proud of our board for pulling together such a powerful event at such a great venue!
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Mark your calendars next for Jewelry Night Out on Thursday, Sept. 13, when guest speaker Julie Zerbo @thefashionlaw will join us to carry on a smart conversation about the intersection of law and fashion. Plus, become a member or renew your membership and gain admission to a super upbeat members-only event taking place in the city on Sept. 25: Arnaud Collery, @standupforpassion otherwise know as Mister Happiness! He will address a limited number of our members in an intimate Midtown setting—but you must be a member to attend!
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  • First speaker today at the @wjanewyorkmetro #intheknow event: Jennifer Shaheen or @techtherapist!
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  • KNOCKOFFS.
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I know I have your attention.
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Wednesday, July 18 from 1 pm to 5 pm is the @wjanewyorkmetro In The Know event called The Evolution of Jewelry in the Digital Space.
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I am SO GEEKING out because of the expertise we have coming to talk tomorrow!!
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First, @techtherapist Jennifer Shaheen will speak about “Understanding Analytics and Data and How to Use Them to Grow Your Brand Online.”
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Then the JVC’s Sara Yood and Mary Kate Brennan, associate, Epstein Drangel, LLP, will speak about “Making Sense of Trademarks and Copyrights and How Emerging Brands Can Protect Their Intellectual Property.” The SLIDE YOU SEE IS FROM THEIR TALK ABOUT ALLEGED COPYCATS!!!! It’s going to be GOOD, people!!!
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And finally, Laura Urquizu, CEO and partner of Red Points—a company founded by IP attorneys—will talk about technological solutions to Intellectual Property (IP) infringements online. You will be BLOWN AWAY by the work @red_points_solutions is doing for brands online!! Talk about protection!!
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SEATS ARE STILL AVAILABLE!!!! Go online to the WJA website or buy at the door. DON’T MISS THIS. No recording will be available, sorry!!
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  • Coming soon...Awards for Excellence! I’m super excited to attend the redesigned program this year, and proud of my #wja colleagues for the hard work they put in to make this annual affair a memorable one. It’s always a highlight on my summer calendar. I hope to see you there!
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  • Frustrated by knockoffs and others “borrowing” your designs or blog posts? Then don’t miss the incredible lineup of speakers at next week’s @wjanewyorkmetro In The Know event! Let our guests teach you how to defend your brand against online bullies, and how to use data to make your online presence more effective!
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