Little h. unique pearl jewelry
Inspirations

The Mimi So Type Jewelry Collection Is for Font Lovers

B letter in 18k white gold from Type with a bumblebee accent and 0.52 ct. t.w. diamonds, $4,600; Mimi So

NEW YORK. Designer Mimi So gets nostalgic in a newly unveiled jewelry collection that nods to her typography roots. Dubbed Type, the collection of oversize (a little bigger than a quarter) letter pendants in 18k yellow, white, and rose gold speaks to So’s time as a graphic design student at Parsons, where she honed her refined, linear aesthetic.

“So much about jewelry now relates to an expression of individuality,” she explains. “And since I have a graphics background that is so ingrained in me, and because I like calligraphy in Chinese culture, I wanted to create my own font that was whimsical and expressive.”

Finished Type styles, with their asymmetrical edginess and clean sans serif lines, hang askew from chains and reference her original Piece collection of graphic, straight-lined shapes. The font in Type, meanwhile, isn’t a clearly recognizable one from a menu of Word options. Instead, it is So’s spin on a “deconstructed version of Helvetica that is reconstructed,” she says. “I wanted to have a disruptive font.” As for the manufacturing process, So’s craftsmen first create models by hand, later giving them a more precise look through finishing with computer-assisted design, or CAD.

While the pendant necklaces, available in one size only, are for sale now in plain gold, with an 0.11 ct. to 0.13 ct. diamond accent, in full pavé, or with a bumblebee accent borrowed from her Wonderland collection, earrings are also in the works. Find styles in her online shop or in select Neiman Marcus stores and at Betteridge in Greenwich, Conn. And, come 2018, more Wonderland-accented Type pieces will be available from one retailer exclusively. Which one? So won’t say—for now. Check back with her in January.

 

 

 

S letter in 18k yellow gold from Type with a 0.11 ct. diamond, $2,400; Mimi So

S letter in 18k white gold from Type with a 0.11 ct. diamond, $2,400; Mimi So
Purchase online at Mimi So

 

D letter in 18k rose gold from Type with 0.39 ct. t.w. diamonds, $3,900; Mimi So

D letter in 18k rose gold from Type with 0.39 ct. t.w. diamonds, $3,900; Mimi So
Purchase online at Mimi So

 

B letter in 18k white gold from Type with a bumblebee accent and 0.52 ct. t.w. diamonds, $4,600; Mimi So

B letter in 18k yellow gold from Type with a bumblebee accent and 0.52 ct. t.w. diamonds, $4,600; Mimi So
Purchase online at Mimi So

 

Jennifer Heebner LLC

This content is copyright protected and may not be reproduced.

Share this Story

Leave a Reply

Subscribe to the Newsletter

Instagram

  • So proud of the #intheknow event that our board presented to membership last week at in the city!
.
.
@benjaminsmithee was our brilliant emcee, from whom we learned about gamification. Attorneys Mary Kate Brennan of Epstein Drangel LLP and Sara Yood of the JVC taught us about trademarks and copyrights, followed by an insightful conversation about knockoffs. Laura Urquizu educated us on the groundbreaking new firm @red_points_solutions, a firm that protects brand assets. And Jennifer Shaheen the @techtherapist offered us a deep dive into data mining!
.
.
We are so grateful for our speakers sharing their time and talent with us. And I’m so proud of our board for pulling together such a powerful event at such a great venue!
.
.
Mark your calendars next for Jewelry Night Out on Thursday, Sept. 13, when guest speaker Julie Zerbo @thefashionlaw will join us to carry on a smart conversation about the intersection of law and fashion. Plus, become a member or renew your membership and gain admission to a super upbeat members-only event taking place in the city on Sept. 25: Arnaud Collery, @standupforpassion otherwise know as Mister Happiness! He will address a limited number of our members in an intimate Midtown setting—but you must be a member to attend!
.
.
#wjanymetroitk #wja #wjanymetro #wjanewyorkmetro #brandprotection #data #intellectualproperty #ethics #jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry  #whatsyourstory #jewelrystory #jewelrynightout #jewelrynightout2018 #jno #happiness #misterhappiness #thefashionlaw
  • First speaker today at the @wjanewyorkmetro #intheknow event: Jennifer Shaheen or @techtherapist!
.
.
.
#wjanymetroitk #wja #wjanymetro #wjanewyorkmetro #brandprotection #data #datapoweredgrow #intellectualproperty #ethics #jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry  #whatsyourstory #jewelrystory #intheknow #dataminer #datamining
  • KNOCKOFFS.
.
.
I know I have your attention.
.
.
Wednesday, July 18 from 1 pm to 5 pm is the @wjanewyorkmetro In The Know event called The Evolution of Jewelry in the Digital Space.
.
.
I am SO GEEKING out because of the expertise we have coming to talk tomorrow!!
.
.
First, @techtherapist Jennifer Shaheen will speak about “Understanding Analytics and Data and How to Use Them to Grow Your Brand Online.”
.
.
Then the JVC’s Sara Yood and Mary Kate Brennan, associate, Epstein Drangel, LLP, will speak about “Making Sense of Trademarks and Copyrights and How Emerging Brands Can Protect Their Intellectual Property.” The SLIDE YOU SEE IS FROM THEIR TALK ABOUT ALLEGED COPYCATS!!!! It’s going to be GOOD, people!!!
.
.
And finally, Laura Urquizu, CEO and partner of Red Points—a company founded by IP attorneys—will talk about technological solutions to Intellectual Property (IP) infringements online. You will be BLOWN AWAY by the work @red_points_solutions is doing for brands online!! Talk about protection!!
.
.
SEATS ARE STILL AVAILABLE!!!! Go online to the WJA website or buy at the door. DON’T MISS THIS. No recording will be available, sorry!!
.
.
#wja #wjanymetro #wjanewyorkmetro #brandprotection #copycats #knockoffs #intellectualproperty #ethics #jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry  #whatsyourstory #jewelrystory #intheknow #intellectualpropertylaw #intellectualpropertyrights
  • Thank goodness for my goofball girls! Love this crew!! Wish I could fit about 50 other people in this shot but this is a good start to a great week of #jewelryfriends #jewelrypeople. Grateful for good people in my life. (Watch that Clare sneak in on the right!!)
.
.
.
#wja #wjanymetro #wjanewyorkmetro #jenniferheebner #jewelrylover #dontmissit #jewelrygram #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry #a4e #awardsforexcellence #whatsyourstory #jewelrystory #intheknow @originalevedesigns @breckenbranstrator @amandagizzi @clareullman @laurenelizabethnyc
  • Coming soon...Awards for Excellence! I’m super excited to attend the redesigned program this year, and proud of my #wja colleagues for the hard work they put in to make this annual affair a memorable one. It’s always a highlight on my summer calendar. I hope to see you there!
.
.
.
#wja #wjanymetro #wjanewyorkmetro #jenniferheebner #jewelrylover #dontmissit #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry #a4e #awardsforexcellence #whatsyourstory #jewelrystory #intheknow
  • Frustrated by knockoffs and others “borrowing” your designs or blog posts? Then don’t miss the incredible lineup of speakers at next week’s @wjanewyorkmetro In The Know event! Let our guests teach you how to defend your brand against online bullies, and how to use data to make your online presence more effective!
.
.
.
#wja #wjanymetro #wjanewyorkmetro #brandprotection #copycats #knockoffs #intellectualproperty #ethics #jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #marketeditor #tellmeyourstory #jewelrystories #journalism #instajewelry  #whatsyourstory #jewelrystory #intheknow #intellectualpropertylaw #intellectualpropertyrights
  • These pretty little #pink #flowers from @annetteferdinandsendesign at @by_couture were so sweet! Can you guess the material? Kinda looks like a super-rare color of pearl but it’s not—sort of...??
.
.
.
#jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #gorgeousjewels  #marketeditor  #tellmeyourstory #jewelrystories #slayoncé #journalism  #gemalicious #gemstones #gemporn #jewelryporn #thinkpink  #jewelrydesigner #pinkflowers #guessthegem #pinkshell #conchshell #conchshells #conch #pinkearrings #rarepink
  • Loved these cool #superseven #gems from #jamiejosephjewelry @jamiejoseph1 at @by_couture! I first saw Super Seven years ago in #tucson but really haven’t seen it much in fine jewelry. The gem is a #funky #quartz mix of seven different stones with the color #purple in it. My fave color!
.
.
.
#jenniferheebner #jewelrylover #jewelrypeople #jewelrylife #jewelrygram #jewelrygoals  #gorgeousjewels  #marketeditor  #tellmeyourstory #jewelrystories #slayoncé #journalism  #gemalicious #gemstones #gemporn #jewelryporn #purplegems  #jewelrydesigner #purplequartz

Follow Me!