Little h. unique pearl jewelry
Inspirations

The New Bubbles Pearl Jewelry Collection from Assael Is a Whimsical Classic

Bubbles bracelet in 18k white gold with white South Sea and akoya pearls, $19,500
; Assael

NEW YORK. By the time Assael’s Bubbles collection debuted at the Couture jewelry show this year, Assael designer Sean Gilson had created many iterations of it. “The most recent pieces are the natural progression of that evolution,” he explains.

While his priorities for the look were beauty and wearability, the inspiration—surprisingly enough—does not originate from light-hearted child’s play. Instead, it hails from a onetime serious conversation about surface tension and bubble formation with Finish-American jewelry master Heikki Seppa, who died in 2010. Pearls by nature have “variation and nuance that fit neatly into simple forms made into complex shapes” explains Gilson. Bubbles pieces also demonstrate the strength of pearls as a “standalone gem” without diamonds (America’s favorite stone), says Peggy Grosz, director of business and product development.

Pieces in the Bubbles collection are crafted in 18k gold with white South Sea and akoya pearls to depict those traditional pearls in a fresh way—“What Coco Chanel might wear today!” Grosz exclaims. “Pearls need a facelift for a modern, confident clientele.”

For sure, Bubbles is a response to dated pearl jewels that should be simple and relevant to style today while also being timeless to eliminate their stodgy perception. “Bubbles are a perfect embodiment of classic but innovative jewelry,” says Gilson. The ultimate challenge was to create a young, sophisticated look with tried-and-true white pearls that have long suffered a Barbara Bush stigma (think grandmother’s pearls). The reaction thus far? Goals accomplished—Bubbles is a hit among many! Next up, Tahitians will join this playful collection. Look for them later this year.

Bubbles cluster earring in 18k white gold with white South Sea and akoya pearls, $8,800
; Assael Purchase online at Neiman Marcus

Bubbles cluster earring in 18k white gold with white South Sea and akoya pearls, $8,800
; Assael
Purchase online at Neiman Marcus

 

Multi-Bubbles ring 18k white gold with white South Sea and akoya pearls, $10,400
; Assael

Multi-Bubbles ring 18k white gold with white South Sea and akoya pearls, $10,400
; Assael
Purchase online at Neiman Marcus

Bubbles bracelet in 18k white gold with white South Sea and akoya pearls, $19,500
; Assael

Bubbles bracelet in 18k white gold with white South Sea and akoya pearls, $19,500
; Assael
Purchase online at Neiman Marcus

 

Jennifer Heebner LLC

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@benjaminsmithee was our brilliant emcee, from whom we learned about gamification. Attorneys Mary Kate Brennan of Epstein Drangel LLP and Sara Yood of the JVC taught us about trademarks and copyrights, followed by an insightful conversation about knockoffs. Laura Urquizu educated us on the groundbreaking new firm @red_points_solutions, a firm that protects brand assets. And Jennifer Shaheen the @techtherapist offered us a deep dive into data mining!
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We are so grateful for our speakers sharing their time and talent with us. And I’m so proud of our board for pulling together such a powerful event at such a great venue!
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Mark your calendars next for Jewelry Night Out on Thursday, Sept. 13, when guest speaker Julie Zerbo @thefashionlaw will join us to carry on a smart conversation about the intersection of law and fashion. Plus, become a member or renew your membership and gain admission to a super upbeat members-only event taking place in the city on Sept. 25: Arnaud Collery, @standupforpassion otherwise know as Mister Happiness! He will address a limited number of our members in an intimate Midtown setting—but you must be a member to attend!
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Wednesday, July 18 from 1 pm to 5 pm is the @wjanewyorkmetro In The Know event called The Evolution of Jewelry in the Digital Space.
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I am SO GEEKING out because of the expertise we have coming to talk tomorrow!!
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First, @techtherapist Jennifer Shaheen will speak about “Understanding Analytics and Data and How to Use Them to Grow Your Brand Online.”
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Then the JVC’s Sara Yood and Mary Kate Brennan, associate, Epstein Drangel, LLP, will speak about “Making Sense of Trademarks and Copyrights and How Emerging Brands Can Protect Their Intellectual Property.” The SLIDE YOU SEE IS FROM THEIR TALK ABOUT ALLEGED COPYCATS!!!! It’s going to be GOOD, people!!!
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And finally, Laura Urquizu, CEO and partner of Red Points—a company founded by IP attorneys—will talk about technological solutions to Intellectual Property (IP) infringements online. You will be BLOWN AWAY by the work @red_points_solutions is doing for brands online!! Talk about protection!!
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