Irene Neuwirth’s Whimsical Flat Gold Jewelry Collection Should Be Your 2019 Obsession

Los Angeles. Jan. 3, 2019. Gemstone junkie Irene Neuwirth‘s love affair with color rages on, though you wouldn?t know it from her new Flat Gold jewelry collection. It features girly-glam looks like hearts, bows, and horses, but without a gemstone in sight. That’s right?no opal hearts, white pearls mixed with turquoise cabochons, or fire opals married to a dozen other gemmy-delish and freeform-in-appearance stones. These are, after all, the lighthearted driving force of this Los Angeles-based designer’s design repertoire. But, like the name suggests, Neuwirth’s new collection is mainly flat and gold. Period.

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Neuwirth dishes that she?s had some of the styles in mind?and in her collection?for more than a decade, though a new crop of horizontal cuties debuted this fall. To date, 36 looks are available in 18k yellow, rose, and white gold. While some have diamond and pearl accents, most are level and free of surface adornments. Why? Neuwirth wants to stay nimble.

“I have been trying to develop this collection for years & lots of people have been asking for more, but I was so obsessed with the stones that it was hard to pull me away from that direction,” she explains. “So I took it as a challenge to myself.”

Plus, the airy and fun aesthetics of the styles are still in line with the artist’s DNA. “I see women in restaurants and in airplanes wearing them, and I love how lightweight and feminine they look and feel,” she adds. “I think the whimsical yet fine nature of the collection makes them clearly mine. I love the irony of the hearts and bows and horses and how playful and sugary sweet they are.”

To advertise, contact Nicole@thejewelrybook.com.

Expect flat gold flowers (Yay!) next and find all the pieces?ranging in retail price from $680 to $19,460?in the Irene Neuwirth boutique in Los Angeles and online.

Meanwhile, her biggest accolade to date doesn?t come from a celebrity or revolve around a certain motif; it has to do with the collection?s absence of gems?Neuwirth?s signature.

?The biggest compliment is that although there is no color?what I?m typically known for?people still look at the pieces and know right away they are mine.?

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