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Inspirations

Alejandra Weston’s Junk Food-Inspired Craving Collection Honors Grandma, Burgers

Diamond Cheeseburger pendant necklace in 14k yellow, rose, or white gold with diamonds, $1,575; available online at Aleweston.com

New York City. May 26, 2020. Early memories of Alejandra Weston’s grandmother, a south Texas–based businesswoman, jewelry lover, and junk food fan, paved the way for her present-day Craving collection.

“My grandmother was a hardworking widow and mother of seven,” recollects the Los Angeles–based Weston, who debuted her Ale Weston jewelry line in 2018. “She taught me to dress up for myself every day, wear red lipstick, and that jewelry has sentimental value.”

Further cementing these life lessons during Weston’s teenage years were the times she accompanied her grandmother late at night to check on her hotel and restaurant businesses—acts that often inspired cravings for favorite midnight snacks:  burgers, fries, and strawberry milkshakes from a Whataburger drive-through.

“It wasn’t just about picking up the food, it was about going back home and enjoying it together and talking about life,” Weston adds. “We would have the best times, and those are moments I will cherish forever.”

Ale Weston as a child with her grandmother

Ale Weston as a child with her grandmother

To make these moments tangible, Weston created Craving, a collection of 43 different sterling silver and 14 karat gold styles featuring burgers, fries, and pizza. All pieces are made with the lost wax casting method, which Weston, a onetime marketing major in college, learned taking jewelry-making classes in Los Angeles. (To date, she’s working her way through a graduate gemology degree from the GIA.)

The cheat foods are depicted as pendants, drop earrings, charms, mismatched studs, and more, and gemstones further drive home their true-to-life forms. For example, tiny rubies on slices mimic pepperoni, while garnet-, peridot-, and citrine-topped styles suggest veggie toppings. Meanwhile, all stones, including diamonds, are conflict free.

“I set out for the designs of this collection to be fun, but above all, to be a celebration of everyday life,” Weston says. “This is something which I believe we often take for granted and is even more relevant in the world we inhabit today. The Craving Collection is about making the ordinary things in life extraordinary.”

Retail prices start at $95 and the jewelry can only be purchased on her website.

Pepperoni Pizza bracelet in 14k yellow, rose, or white gold with rubies, $510; available online at Aleweston.com

Pepperoni Pizza bracelet in 14k yellow, rose, or white gold with rubies, $510; available online at Aleweston.com

Rainbow Mix & Match Love Fries stud earrings in 14k yellow, rose, or white gold with rubies, pink and blue sapphires, amethyst, and emeralds, $560; available online at Aleweston.com

Rainbow Mix & Match Love Fries stud earrings in 14k yellow, rose, or white gold with rubies, pink and blue sapphires, amethyst, and emeralds, $560; available online at Aleweston.com

Diamond Cheeseburger pendant necklace in 14k yellow, rose, or white gold with diamonds, $1,575; available online at Aleweston.com

Drop earrings in 14k yellow gold with purple garnets and diamonds, $1,300 at K.Jon’s

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