New York City. Sept. 25, 2020. Yehouda Saketkhou has unveiled new offerings that aim to fuel positive vibrations. In a jewelry collection called Borealis, the founder of Yael Designs makes myriad SKUs—90 to date—available in 14k gold with gems like amethyst, Ethiopian white opal, and turquoise, among others, all with tiny repeating patterns of pyramid motifs. Unique cuts of stones are also key and include a step-cut hexagon and a long hexagon shape, laser-cut marquise and oval shapes, as well as a kite. “All the stones were given a special cut to display full spectrum of color,” says Saketkhou, who offers JH readers a preview of Borealis now. The collection officially debuts in October.
Why pyramids and why now? Ones like the Great Pyramid of Giza are said to store energy, thus triggering their association with power. Meanwhile, the aurora borealis serves as inspiration for many because it induces awe (it is one of the wonders of the universe). Saketkhou sees both as ways for people to connect.
“Connecting the power on Earth to the power of the universe is how we can all connect and are connected to each other,” he says. “Power on earth could be viewed as what makes each of us special and unique. We are all needed, valued, and connected.”
Plus, Borealis is a contemporary-looking collection designed to spark joy in an accessible way—retail prices start at $600.
“Although today’s social and economic times are difficult, people are still looking to express themselves and treat themselves to beautiful and unique jewelry,” he adds. “From the pyramid shape of the gold setting to the modern faceting that allows each gem to show off its full color spectrum … I wanted these pieces to inspire wonder while remaining accessible to all women.”
Email email@example.com for more details or for purchases. Buy-in for retailers is $5,000, and orders are fulfilled within six weeks of order.
Pendant necklace in 14k yellow gold with a 1.4 ct. hexagon-cut citrine and 0.03 ct. t.w. diamonds, $1,102; email firstname.lastname@example.org for purchase
Ring in 14k rose gold with a 1.37 ct. kite-shape amethyst and 0.05 ct. t.w. diamonds, $1,122; email email@example.com for purchase
Earrings in 14k white gold with 3.53 cts. t.w. blue topaz and 0.05 ct. t.w. diamonds, $1,590; email firstname.lastname@example.org for purchase
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