Jewelry Industry News Wire

Sylvie Collection Debuts Sylvie Style Bar Digital Custom Engagement Ring Builder

Plano, Texas. Sept. 24, 2020. Wedding jewelry maker Sylvie Collection, owned by founder and designer Sylvie Levine, has unveiled an online engagement ring builder to allow fans to digitally customize engagement rings. Dubbed the Sylvie Style Bar, the tool is enabled for both mobile and desktop ring building of more than 1,000 options to date. Users proceed through a five-step process that allows them to build a ring in less than a minute; the final piece can be emailed to friends or shared on social media or saved on phones or desktops. Those interested in bringing creations to life can then locate and connect with authorized Sylvie retailers to complete purchases.

The brand developed the tool in response to customer demand—more than 60 percent of Sylvie’s annual sales are from custom orders.

“Customization is by far the most important offering when it comes to bridal,” Levine tells the press. The Sylvie Style Bar allows her brand devotees to “easily build, design, and share their own Sylvie rings based on their preferences.”

The five steps of Sylvie Style Bar include:

Choosing from seven different diamond shapes—round, princess, emerald, pear, marquise, cushion, or oval.

Selecting a center-stone setting, such as halo, double halo, solitaire, or three stone.

Selecting a style from a range, including modern to classic to vintage inspired, and the type of side stones desired if a three-stone setting is chosen.

Choosing one of four metal types like white, yellow, or rose gold or platinum.

And finally, once a ring is created, users can opt to email the design to someone, save and download the image, share it on social media, or schedule an appointment with their nearest Sylvie retailer.

“Finishing Touches” like adding other colored stones are another option.

Retailers and consumers can use the tool, and other features, including virtual try-on, are already in the works.

For more information, contact cassie@sylviecollection.com.

Jewelry Industry News Wire

Actress Ana de Armas Is Global Ambassador for Natural Diamond Council in a New Marketing Campaign

New York City. Sept. 17, 2020. In the Natural Diamond Council’s first-ever global advertising campaign, titled For Moments Like No Other, actress Ana de Armas plays the starring role. This is the first time the NDC has created a celebrity-facing campaign for diamond.

Jewelry from Jade Trau, Anita Ko, and London Jewelers (with stores on Long Island and in New York City), among others, are featured on the actress and in her digital look book of preferred pieces.

The 32-year-old Cuban-Spanish rising star in Hollywood has been nominated for a Golden Globe award following her performance in “Knives Out.” She will also play a Bond girl in the upcoming James Bond film “No Time To Die.”

The multipart campaign celebrates natural diamond jewelry and its significance across myriad relationships—romantic love, freedom, friendship, and family—and aims to cast a spotlight on meaningful moments of all types.

The campaign debuts during the Emmy Awards, broadcast this Sunday, Sept. 20, on ABC. Click here for a preview.

The NDC’s media plan targets the 21–45-year-old, predominantly female, demographic. Expect to see the campaign during other prime-time broadcast events such as American Music Awards and “The Bachelorette” premiere, while more exposure will be evident in the November issues of “Vogue U.S.” and “Vanity Fair”; online media; and placement on Hulu, YouTube, and more.

Jewelry Industry News Wire

Gem Legacy Celebrates Second Anniversary with Auction to Raise Funds for Miner Toolkits

Royal Oak, Mich. Sept. 15, 2020. Gem Legacy, a nonprofit dedicated to supporting education, vocational training, and local economies in small, artisanal gem mining communities in Africa, celebrates its second anniversary with an online auction. It will take place from Sept. 22–26 to raise funds for its newest project, a miner toolkit. One hundred percent of all bids and donations go directly to the purchase of items for the toolkits; members of Gem Legacy’s Advisory Board underwrite all administrative fees for the nonprofit. Click here to bid.

“Tools are absolutely essential to small gem miners’ success,” says Rachel Dery, director of communication and outreach for Gem Legacy. “We know that over 90 percent of East African miners are or were farmers first. Once they found gems on their property, they began gem mining, but most of them simply use farming implements to mine, which are mostly ineffective. The Gem Legacy Miner Toolkit will provide them with more-efficient set-ups that will allow them to be more productive in their mining.”

The Gem Legacy Miner Toolkit was created in partnership with local governments, which surveyed miners to ensure the kit of supplies was tailored to meet the greatest need. It currently includes a shovel, chisel, hammer, pickaxe, hand drill, blasting tools, helmet, head light, gloves, and a sieve.

Companies donating jewelry and loose gems to the auction include:

  • ANZA Gems
  • Caleb B. Quashen International
  • Dan Lynch Gems
  • Enji Jewelry Studio
  • Michael Couch & Associates
  • Parlè Jewelry Designs
  • Roger Dery Gem Design
  • Stauer

For more information, contact Rachel Dery at rachel@gemlegacy.org or 248-545-3546.

Jewelry Industry News Wire

Italian Exhibition Group and Vicenzaoro VOICE to Restart Jewelry Business Abroad With 300-Plus Participating Brands

Vicenza, Italy. Sept. 10, 2020. The three-day live trade-only jewelry fair Vicenzaoro VOICE takes place Sept. 12–14 and represents the first major live show to occur in the industry since late February. Italian Exhibition Group, which organizes Vicenzaoro and VOICE, are debuting this event in response to exhibitor outreach and a desire to resume show activities with the national and international supply chain. VOICE stands for the Vicenzaoro International Community Event and is an obvious name for the platform it offers and because the letter V symbolizes a return to growth after Italy’s seven months of lockdown.

Those supporting the fair include The Ministry of Foreign Affairs and International Cooperation, Agenzia ICE – the Italian Trade Agency, and CIBJO, the World Jewellery Confederation, among many others. Participating brands include Roberto Coin, Damiani, and more. Swiss watch producers Corumand Victorinoxas well as German brand Junghans will also be present.

VOICE will be both a summit for discussion on themes like sustainability while also serving as a showroom for more than 300 companies to display their newest offerings. Buyers both in person—from countries without restrictions on travel to Italy—and virtually visiting will enjoy talks and trends in a manner that is most comfortable to them. Online visitors can set up brand meetings in Buyer Virtual Rooms through IMOP, which is IEG’s Meeting Omnichannel Platform. Meanwhile, talks and seminars will take place live but will also be streamed on YouTube, Instagram, and Facebook.

Safety measures include a #safebusiness protocol, details of which are visible at this link. Protocols include:

  • Temperature checks on the public using thermo scanners and a sanitization route.
  • Temperature checks for catering staff as well as gloves, face masks, disposable overalls, skip-the-line payment apps, single portion lunch and coffee boxes, and a coded delivery system to the stands.
  • Touchless access into the show (with online payments permitted).
  • High standards of hygiene and sanitization such as bathrooms sanitized on a continuous cycle and frequently changed air-conditioning filters.
  • Digital and onsite management of visitor flow with a fixed number of guests permitted per aisle to guarantee social distancing and the safety of the people in the halls.
  • The mandatory wearing of face masks and mask distribution points on the show floor.
  • Sanitized shuttle transports between the airport, hotels, and expo centers, and cleaning of shared bike and electric scooters in accordance with hotels and local territories.
  • Scheduled entries according to hall capacity.
  • Multiple entrances into the show and extended trade show opening times.
  • Coat check with automatic rack and disposable individual coverings.

A strict crisis-management protocol is also in place to define on-site behavior should suspected cases arise. IEG employees and trade show staff have undergone training for the safe execution of their duties and for the benefit of others; IEG staffers will also use personal protective equipment.

Moreover, IEG is working with the Global Biorisk Advisory Council program (a division of the International Sanitary Supply Association for cleaning industries) for international sanitization efforts. This move mitigates Covid-19 risks through standard cleaning procedures, using equipment and select products, and through to the management of waste produced by the cleaning activities.

For more information, contact Michela Moneta at michela.moneta@iegexpo.it.