London. March 15, 2021. As the jewelry industry tried to master a digital retail landscape during pandemic lockdowns, gemologist and Gemologue blogger Liza Urla came up with an idea to help: Gem Photo School by Gem Kreatives. (Gem Kreatives is Urla’s branding development agency.)
As a seasoned creative in jewelry—renowned for her Pearl Face look at trade shows and beautiful professional photography on her Instagram feed—Urla teamed up with friend and professional jewelry photographer Julia Flit to teach others how to best shoot jewelry and pearls (her fave!).
“Now more than ever, pearl jewelry photography needs to be unique, eye-catching, and above all, creative,” Urla explains. “We want to teach every jewelry professional and designer the technical skills and expertise to produce high-quality jewelry content for their social media.”
Courses within Gem Photo School are online and can be taken at your own pace. Below, Urla offers a peek at some of the education on offer. Bonus: These tips, a sampling from her Jewellery Photography for Social Media Course, can all be utilized with a smart phone. Check out all of the courses available from GEM Photo School by GEM Kreatives online.
1. Minimize light sources to prevent multiple reflections.
2. When shooting in a casual environment, set up next to a window and turn off ambient light.
3. When shooting in a studio environment, control light with a light box or black-and-white cardboard or plastic sheets. Remember that too much contrast makes pearls look metallic, while no contrast at all makes them look dull.
4. Use a white background for e-commerce photography (simple product shots on white) and experiment with the colors for still life photography. Keep in mind that black backgrounds aren’t necessarily the best choice.
5. Edit your photos. If you want to show the actual colors of your pearls, use the eyedropper tool to correct the white balance and avoid an excessive use of contrast and brightness tools.
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