New York City. Oct. 1, 2020. Given Jade Lustig’s affinity for vintage jewelry (modern retro diamond styles are her signature), the founder of jewelry brand Jade Trau’s new, super personalized Victoria collection, which debuted in June, won’t surprise many, though it will delight scads.
The idea for the collection was born on a De Beers-sponsored trip to Botswana last fall, where she sketched a line of zodiac charms. Lustig loves reading her own horoscope daily, so leaning into a line of meaningful jewels like these felt right and was a move she wanted to explore further. She unveiled a capsule offering of Victoria in platinum at the end of November 2019, loving the “chill vibe” of the tony metal’s whitish-gray color.
“Victorian jewelry is sentimental, so I started with pieces that were meaningful to me,” she says.
The initial looks in Victoria were so well received that she kept designing. Wanting to flesh out this fine-but-casual approach to jewelry, Lustig added 18k yellow gold to offerings. “The two-tone look just knocked it out of park,” she says.
Next came initial pendants, created during quarantine. Working remotely with her manufacturing team, they used CAD and Facetime to create letter charms that are about a half an inch large. Religious symbols, too, like Buddha, an evil eye, and a cross, were born as well. “They have lots of articulation,” notes Lustig.
A challenge lay in designing pieces at a distance when the process is typically so tactile, but Lustig and her team made it happen.
Pieces in Victoria now total upwards of 60 different charms, nine necklace chains, and six bracelet chains. All charms have diamond accents. Zodiac stud earrings are also available, as are chains that can be purchased separately from charms, a feature her fans had been wanting. Collectors can build their own charm bracelets and add appropriate elements from other Jade Trau collections. Lustig’s Loop pieces, for example, act as clasps but also as charm holders, and medallions from Alchemy can mingle well with new Victoria charms.
Letter charms in Victoria start at $1,450 retail, Zodiac studs cost $1,850 a pair (though can be sold as singles), and Zodiac charms cost $1,990 apiece. All pieces are available in platinum or white, yellow, or rose gold, though some chains are only available in yellow. Lustig even has a few special charms available with pink diamonds.
The designer’s only misstep? A dearth of rings. “I’ve been washing my hands so much that I forgot to add rings in Victoria,” she laughs.
H Letter charm in 18k rose gold with 0.16 cts. t.w., $1,450; firstname.lastname@example.org for purchase
Evil Eye charm in 18k white gold with 0.20 cts. t.w., $1,650; email@example.com for purchase
Virgo Zodiac stud earrings in 18k yellow gold with 0.07 cts. t.w., $1,850; firstname.lastname@example.org for purchase
Tatum chain bracelet in in 18k rose gold, $2,525; email@example.com for purchase
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