New York City. Feb. 3, 2021. Four-year-old jewelry brand LexiMazz Collection has earned a place in Zales’ first-ever Designer Spotlight Program, an initiative aimed at giving talented artists a platform to share their creations on Zales.com. Alexis Mazza, the force behind LexiMazz, features a healthy number of fresh-looking pearl jewelry designs in her line out of a love of both whimsical and classic design.
“I love using traditional materials in playful ways, such as my pearl hoops,” she explains. “Pearls are timeless but look even more unique, fun, and dramatic in styles like chokers.”
Zales opened the competition over the summer in an effort to inspire makers from diverse backgrounds to leverage Zales’ e-commerce platform in a way that works within the confines of the global COVID-19 pandemic. The result was the selection of four designers with compelling aesthetics: Sarah Graham of the eponymous firm, Alexis Mazza, Jessica Elliot and Jennifer Young of Elliot Young, and Azra Mehdi of Au Xchange.
“Our customers are like diamonds—fiercely individual, and we want to help them celebrate their personal style with trend-right items from a diverse array of designers,” explained Jamie Singleton, president of Zales, Kay Jewelers, and Peoples, to the press at the start of the competition. “Our customer is a bold statement maker who plays with style and craves new finds to create their look.”
A 12-person panel consisting of Zales merchants, marketers, and store associates chose the winning artists, whose creations are featured on Zales.com throughout the Fall/Winter 2020 season.
A selection of 38 of Mazza’s pieces are posted on Zales.com, with Mazza drop-shipping orders to buyers. (All of the artists’ works in the Designer Spotlight Program were offered for sale online, not in stores.) Items listed for sale include a variety of jewels, such as chic pearl threader earrings in 14k yellow gold, that speak to the Zales.com demographic and their affinity for contemporary styling. Zales calls Mazza’s piece “Distinctly unique, thoroughly modern,” a statement Mazza appreciates. “They liked the fact that with LexiMazz pieces, you have the capability to layer, stack, and be on trend.”
Mazza’s love of fashion, jewelry degree from the Fashion Institute of Technology, and history in jewelry (her parents own a jewelry store in Islip, N.Y., and are partners in The Mazza Company, a seasoned maker of Italian-inspired designs) have helped shape her signature style, which she describes as classic-meets-contemporary in largely yellow gold. Best sellers include her pearl hoops, including her Diana’s Love heart-shape hoop earrings featuring white freshwater pearls. These took the Luster Award in the 2019 International Pearl Design Competition from the Cultured Pearl Association of America (for which this author works part time). And while Mazza’s Zale contract ends in May, there’s a chance it could be extended. As for what sold best among shoppers, she’s still waiting for the merchant to share sales data.
Future pearl designs for Mazza include pearl huggie hoops, cuffs, open rings, and a deeper dive into contemporary looks. Reach Mazza at Alexis@leximazzdesigns.com.
Ring in 14k rose gold with a 4 mm cultured white freshwater pearl and a diamond accent, $650; available online at Zales.com
Diana chandelier earrings in 14k yellow gold with cultured white freshwater pearls, $1,060; available online at LexiMazz Designs
Tilted Heart necklace in 14k yellow gold with 6.5 mm cultured white freshwater pearls, $1,570; available online at Zales.com
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