New York City. Sept. 16, 2020. Ever wondered what the bottled-up scent of a pearl really smells like? Well, the new perfume from Mikimoto, the originator of the cultured pearl, may give you a clue. The pearl jewelry brand worked with Scent Beauty to make the Mikimoto Eau de Parfum fragrance, which is now available for purchase online for $275 a bottle.
Scent Beauty bills itself as the world’s first multi-brand e-commerce platform for bespoke scents. This scent marks the first for the Japanese pearler with stores worldwide, and news reports claim the move speaks to its heightened interest in the beauty space.
Fragrance experts Raymond Matts and Frank Voelkl teamed up to create a perfume “inspired by the brand’s nautical identity,” the pair told the media. The fruit of their labor is a gender-neutral scent housed in a bottle designed by Lance McGregor; the packaging aims to call to mind the color and luster of pearls.
Flowers like magnolia and iris (inspired by Mikimoto’s core business of pearls) serve as the anchor notes in the fragrance, with top notes of a subtle sea breeze with grapefruit, orange bigarade, Sicilian lemon, and bergamot. Base notes are woody, including ambergris, royal oud, and sandalwood paired with the calming softness of saffron.
“Scents evoke an emotional reaction, parallel to the feeling of wearing a treasured piece of pearl jewelry, making this a natural next step for the brand,” says Yasuhiko Hashimoto, director and executive vice president, K. Mikimoto and Co., Ltd., and CEO, Mikimoto (America) Co., Ltd. “The results exude the unmistakable opulence of the Mikimoto brand.”
Bottles are available for purchase on Mikimoto’s website and on the Scent Beauty site.
See the product’s film online.
One caveat of wear? Don’t spray it on your pearls.
“As most know, pearls should never come in contact with perfume,” says Fran Mastoloni of Mastoloni Pearls. “Maybe there should be a warning label on the side of the bottle.”
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