Vicenza, Italy. Sept. 12, 2020. Given that Anna Gaia spent most of her quarantine time working, the CEO of Utopia is delighted to reconnect with industry friends and clients this weekend at Vicenzaoro VOICE. With a light presence in the U.S., Gaia aims to interact with mostly Europe-based customers at the fair, who are likely enthusiastic over the prospect of seeing new offerings after a long trade-show hiatus. Gaia is hoping they’ll be dazzled by Utopia’s handiwork, the look and quality of which is no easy feat to produce.
“Retailers need something different,” she says. “The market is mature and more difficult, and the challenge is to find the right product to surprise the customers.”
Jennifer Heebner: What are your expectations for business at the fair?
Anna Gaia: Honestly, I am just so glad to be able to present my collections. There is a saying, “We are starting again!”
JH: What are your Italian retailers telling you about business now? Are sales in Italy starting to pick up? (Utopia has limited distribution in the U.S.)
AG: It is, people are getting back to normality, and we look forward a good winter season. I am positive, Italians don’t give up easily.
I think there is a coming of pearls in fashion, which means a strong interest in pearls combined with gemstones. Another trend is gold bold jewelry, a bit ’80s, to shine more than before.
JH: Tell me about your newest jewelry offerings.
AG: Flamante and Mirò are two of our new collections. Each has more or less 15 SKUs per collection, and the average retail price in each is €5,000. Mirò is interpreting the art of Joan Mirò, which is inspired by geometrical shapes. Mirò is very refined jewelry in diamonds and South Sea pearls. Flamante is very innovative, a fine work of craftsmanship by Italian goldsmiths. We are also launching a line of cameos, reinterpreting Italian art masterpieces.
Flamante pendant necklace in 18k rose gold with mother-of-pearl, diamonds, and a white South Sea pearl, €15,700; email firstname.lastname@example.org for purchase
Mirò earrings in 18k white gold with diamonds, €18,800; email email@example.com for purchase
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