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Vicenzaoro VOICE: Damiani Adds One-Of-A-Kinds to Its Regal Margherita Jewelry Collection

Margherita Secret watch in 18k rose gold with morganite, multicolor sapphires, and brown diamonds, €55,000; email giancarlo.parolini@damiani.com for purchase

Vicenza, Italy. Sept. 14, 2020. Italian jewelry house Damiani has added both repeatable pieces and one-of-a-kind jewels to its Margherita collection, which first debuted in 2017. The idea behind Margherita is to honor and reinterpret an original jewel created by founder Enrico Grassi Damiani for Margherita of Savoy, the first Queen of Italy. A daisy motif is the focus of Margherita, and every jewel features a handmade flower created by the brand’s master goldsmiths in Valenza, Italy.

Color ways for repeatable styles include white gold and colorless diamonds, rose gold with brown diamonds and amethyst, and yellow gold with colorless diamonds and citrine. Meanwhile, one-off pieces include rings, brooch-pendants, earrings, and a bracelet watch. Gems of choice are fancy-color diamonds, yellow sapphires, golden beryl or heliodor, emeralds, morganite, multicolor sapphires, and brown diamonds.

Voice by VicenzaOro

Public relations manager Giancarlo Parolini explains that the brand has reinvigorated Margherita in light of the Covid-19 crisis. “Damiani’s daisies return to bloom to celebrate the values of elegance, vitality, and femininity through sophisticated color schemes,” he says in an email interview.

“Now more than ever, Damiani is glad to point out that our creations are a ‘store of wealth or safe heaven’ for our customers…products characterized by an intrinsic value which stands inseparable from objects themselves,” he adds. “Covid-19 has created a totally new economic and cultural scenario where companies must adapt their business models following market changes and invest in innovation to be able to seize new business opportunities. More than ever we have to re-think what we do and how we do, not only to survive but to continue to excel in our sector.”

Margherita pieces will be available for sale in November in stores but also on the Damiani web site. “Digitalization will be an important trend over the coming months, but we must always remember that the human touch is always essential in the luxury jewelry and watches industry,” Parolini adds.

Digital meetings are a possibility to see new creations. Email giancarlo.parolini@damiani.com to schedule a virtual visit.

Margherita ring in 18k rose gold with morganite, pink sapphires, and colorless diamonds, €25,000; email giancarlo.parolini@damiani.com for purchase

Margherita ring in 18k rose gold with morganite, pink sapphires, and colorless diamonds, €25,000; email giancarlo.parolini@damiani.com for purchase

Margherita earrings in 18k white and yellow gold with yellow and colorless diamonds, and emeralds, €55,000; email giancarlo.parolini@damiani.com for purchase

Margherita earrings in 18k white and yellow gold with yellow and colorless diamonds, and emeralds, €55,000; email giancarlo.parolini@damiani.com for purchase

Margherita Secret watch in 18k rose gold with morganite, multicolor sapphires, and brown diamonds, €55,000; email giancarlo.parolini@damiani.com for purchase

Margherita Secret watch in 18k rose gold with morganite, multicolor sapphires, and brown diamonds, €55,000; email giancarlo.parolini@damiani.com for purchase

Margherita Secret watch in 18k rose gold with morganite, multicolor sapphires, and brown diamonds, €55,000; email giancarlo.parolini@damiani.com for purchase

Margherita Secret watch in 18k rose gold with morganite, multicolor sapphires, and brown diamonds, €55,000; email giancarlo.parolini@damiani.com for purchase


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