Vicenza, Italy. Sept. 11, 2020. While he’s pleased to emerge from his home for the Vicenzaoro VOICE fair starting tomorrow, Roberto Coin credits the Covid-19 lockdown for the creative juices they inspired.
“In the last 40 years, I have never spent so much time in my house,” he says in an email interview. “It has been a precious time in which my creativity was stronger than ever, and, together with the style team, we managed to create new collections.”
More thoughts from the industry legend below.
Jennifer Heebner: How did you and your family spend your time in quarantine?
Roberto Coin: We have been very lucky; my family and my teams are all fine. Since the beginning of the emergency, the priority was to protect each person, so we immediately started with smart working modality. While defining new assets and strategies, we helped the local health structures, and we opened a special insurance for the Italian team. We also decided to say THANK YOU to those nurses who worked for us during the emergency with special projects that are running in Italy, Spain, U.K., France, and U.S.
Speaking about my days, I spent them with my family, enjoying good food and good wine, cooking and gardening. I have always been in touch with my clients through Zoom and other digital platforms. We all appreciated these opportunities to feel close to each other.
JH: What are your expectations for business at the fair?
RC: We had a good surprise discovering that a lot of VIP clients bought very big pieces, I guess as investments. Our accounts have remained very loyal to Roberto Coin, and we have managed to create new collections during these months. Big sets with diamonds and precious stones have been sold unexpectedly. On the other hand, and as we expected, the majority of clients are now convinced to buy creations only from reputable and ethical brands, and they look for transparency, design, quality, and good price.
JH: What does business in Italy look like now? Is it starting to pick up?
RC: The business situation is hard and complicated in Italy as in the rest of the world today. But I have to be honest, the situation looks better than we have foreseen during the last months. Also in U.S., the business looks better than what I expected. America is a great country and has always been very kind to our brand.
JH: What kind of Christmas season are you expecting in Italy and in the U.S.?
RC: Only God knows. Business and society are changing quickly; the challenge is as big as ever. We are all looking to going back to a “new normality,” in which we feel safe again and somehow better human beings than what we were before.
JH: Tell me about your newest jewelry collection.
RC: It is called Love in Verona and it is already available in the U.S. There are approximately 42 pieces in the collection, and it ranges in retail price from $1,900–$16,500. The collection is inspired by my love for the city of Verona—a city that is synonymous with romance (think Shakespeare’s “Romeo and Juliet”). Verona is also in close proximity to my hometown of Vicenza. The signature four-petaled motif of the Princess Collection appears in Love in Verona, but the difference is it is set in high-polished gold for this collection. Love in Verona is already a success that we are all proud and happy about, it has been appreciated both for its design and the romantic story it evokes.
Love in Verona earrings in 18k yellow gold with 0.012 diamonds, $3,300; available online at Saks
Love in Verona ring in 18k white gold with 0.93 cts. t.w. diamonds and 0.57 cts. t.w. blue sapphires, $6,950; available online at Roberto Coin
Love in Verona medium-size bangle bracelet in 18k rose gold with 0.45 cts. t.w. diamonds, $6,950; available online at Roberto Coin
This content is copyright protected and may not be reproduced.